Once you’ve determined the style of content that you are going to create and as you focus on the quality and frequency of the content itself, you need to start thinking about search engine optimization, or SEO.
Creating content that is SEO friendly is the easiest way for you to push more traffic to your site.
The first step to making sure your site is SEO optimized is by making sure that you submit your website links to the various search engine platforms.
While not every URL that is provided to the search engines will make it onto their search indexes, a majority of them do so without a hitch.
When you complete this step, it allows Google’s crawlers to index your site and display it within their search results. This can also be done for the other search engines like Bing and Yahoo.
Once you’ve submitted your website to the search engines for indexing, you’ll need to begin performing SEO on all of your current site content, as well as keep its basics in mind for the content you create in the future.
In a nutshell, SEO is about allowing the search engine crawlers, which trawl through all of the websites on the Internet, to categorize and classify your site in order of its relevance to specific keywords. The higher the significance of a particular site
in response to one particular keyword, the better the chances it has of appearing higher up on the search lists.
This is extremely important because your efforts to drive traffic to your site isn’t geared toward those people who already know about your site, but instead toward people who aren’t aware of your business or your site and are only looking for options based on the keywords they enter into the search query.
Search Engine Optimization is a highly competitive field. It is a combination of art and science, linguistics and anthropology. It’s the ability to understand the mind of your customers and determining a list of possible keywords that they might use to get to the topical content that you provide.
Take a look at the content that you have already created and make a list of all the possible keywords that you would use to find an article like this. Each of the key phrases that you consider should be between two and four words long. These are known as long-tail keyword phrases.
One way that you might want to consider to compile your list of keywords faster is to use one key phrase and enter it into the Google search bar. When the results appear, scroll down to the bottom of the page. Here you will find around eight to ten related searches and key phrases
This list might help you find a few more key phrases that you believe are strongly related to your content. Repeat this exercise several times with different key phrases so that you can acquire a slightly wider range of keywords that are relevant to your content.
When you’ve identified your keywords, make sure that the keywords that you’ve determined are present in all of your content. For each article that you write, define a distinct key phrase that should be present in the title and subtitle of the piece.
It is essential though that none of the keywords that you use individually account for more than 1.5% of the total word count for the article. When you include excessive keywords into your content, it automatically leads to the search engines lowering your rank in the index.
When creating your content, you want to add at least three to four keywords in the title tag of your article and the important keyword phrase in the metadata and description of your content for as long as it’s published.
Again, you don’t want to get overzealous and stuff your tagline with errant tags, since this will lead to all the search engines lowering your rank. It is essential that you identify the best possible search engine key phrases and dedicate a few unique ones to each article or piece of content.
Properly optimizing your website content with SEO and keeping a close eye on the web analytics for your site is the first step to boosting your website traffic.
